(16.10.2023)
In the IDF‘s command bunker, experts from various units of the IDF‘s Psychological Operations (PsyOps) are working around the clock. They closely monitor the prevailing mood and public discourse and react accordingly to raise awareness and, most importantly, to influence the worldviews of millions of people. Sometimes it succeeds, and sometimes it doesn‘t. But the insight in the Israeli security establishment is that this arena cannot be left without a response and without proper, continuous handling.