Doing sophisticated polling that follows best practices is an expensive endeavor, which is why it’s usually left to major media with major budgets. But thanks to the generous support of our readers, we decided it’s something we can afford, too, and we teamed up with our friends at Zeteo to split the costs of a national survey of likely American voters, one that allowed us to ask the kinds of questions we’re interested in, and that we believe you’ll be interested in too.

We hope to do more of these in the future, particularly if there’s reader interest. In fact, one way we gauge that is by looking at how many readers decide to become donors or paying subscribers after reading a particular article.