In the aftermath of Bushnell’s self-immolation, the New York Times announced: “Man Dies After Setting Himself on Fire Outside Israeli Embassy in Washington, Police Say” – a rather strong contender, perhaps, for the most diluted and decontextualised headline ever. One wonders what folks would have said in 1965 had the US newspaper of record run headlines like: “Octogenarian Detroit Woman Dies After Setting Herself on Fire, Police Say – An Event Having Nothing Potentially To Do With Said Woman’s Opposition To The Vietnam War Or Anything Like That”.