(November 3, 2017)

We live in the ‘petabyte era’ defined by the rapid generation of massive amounts of data. It is important to keep in mind that the source of all this new data is in fact us. The so-called ‘big data’ that experts and companies use on a daily basis for their ads, research and strategies is generated by our everyday activities, and can be traced back to almost everything that we do. In our modern technological world, those with the ‘know-how’ can track just about every move that we make through our phones, bank cards, our cars, and even the pages that we scroll through on social media without clicking. All of these leave a trail, our digital fingerprint.