31.10.2013 - 13:19 [ The Wall Street Journal ]

Facebook Tests Software to Track Your Cursor on Screen

The social network may start collecting data on minute user interactions with its content, such as how long a user’s cursor hovers over a certain part of its website, or whether a user’s newsfeed is visible at a given moment on the screen of his or her mobile phone, Facebook analytics chief Ken Rudin said Tuesday during an interview.