Taibbi and other journalists who came to First Look believed they were joining a free-wheeling, autonomous, and unstructured institution. What they found instead was a confounding array of rules, structures, and systems imposed by Omidyar and other First Look managers on matters both trivial—which computer program to use to internally communicate, mandatory regular company-wide meetings, mandated use of a “responsibility assignment matrix” called a “RASCI,” popular in business-school circles for managing projects—as well as more substantive issues.