30.04.2014 - 05:42 [ Techdirt ]

NBC Insists Twitter Is Useless Because Not Enough People Tweeted During The Olympics… Which NBC Made Difficult To Watch Online

People are jumping on a story in the Financial Times, in which NBC Universal‘s research chief, Alan Wurtzel totally trashes Twitter for not being particularly important to television viewing. The basic claim about the relationship between Twitter and television may, in fact, be true, but the reasoning that Wurtzel presents for his conclusions makes no sense at all. In fact, it raises questions about what kind of „research“ NBC Universal actually does.