Back in June we wrote about the ridiculous and cynical attempt by a number of big German newspaper publishers, in the form of the industry group VG Media, to demand 11% of Google‘s gross worldwide revenue on any search that results in Google showing a snippet of their content. We noted the hypocrisy of these publishers seeking to do this while at the same time having done nothing to remove themselves from Google‘s search — and, in fact, using Google‘s tools to help them rank higher in search results. In other words, these publishers know that ranking high helps them… and yet then still demanded cash on top of that.