What happened from there can only be described as a true overnight sensation, thanks in part to not only how quickly their live reputation garnered word of mouth, but the power of a new video streaming site known as YouTube, wherein fans around the world could view and share professionally-shot, multi-camera footage of the band performing at The Paradox Theatre in Seattle on August 5, 2006 via the social networking platforms of the time. Emergency represses of the CD’s (and later, LP’s) became the norm while everyone involved tried to get a grip on just how much growing demand was truly out there with each passing week.