12.07.2016 - 07:04 [ New York Times ]

Want to Attract More Readers? Try Listening to Them

Keeping a good distance from readers worked fine over the last century of newspapering. But now that the monopolistic era of print is giving way to an accelerating stampede of digital, the relationship between newsrooms and their audiences is in a period of manifest change. The leadership at The New York Times, in a shift from the past practice, is aiming to produce a product that consumers have a greater say in creating.