Another analyst saw the development of a reseller deal with Verizon Wireless as a strategy about-face for the cable operators, which compete with Verizon and AT&T in home telephone, Internet and television services.

„The biggest surprise is that it aligns the cable companies with Verizon, one of their fiercest competitors,“ said Mizuho analyst Michael Nelson. „The primary reason the cable companies formed this consortium and acquired this spectrum was to compete better with Verizon and AT&T.“