I am writing to share information about the “tweetback” initiative that has been recently brought to my attention. The initiative is the first of its kind and aims to give back to Egypt by utilizing the power of social media at the time when the country is in most need of the support of companies and individuals such as yourselves. I think you’ll also find this interesting due to the novelty of the idea and the immense value it can add to your
company’s perception and reputation.