MasterCard has signed a two-year deal to mine Facebook Asia Pacific user data detailing consumers‘ online habits to uncover behavioural insights it can then sell to the banks.

MasterCard plans to feed the data along with information from other sources into an analytics platform dubbed the Priceless Engine, and work with Australian banks, starting in early 2015, to serve up tailored online offers for MasterCard customers. The aim is to drive online sales.