Wachsberger: It‘s fantastic. We have established a franchise, no question. You cannot use Twilight as a barometer every time. We broke the curse of the young adult films. I mean, $150 million domestically is not chopped liver. The book wasn‘t so well established internationally. But when we started marketing the movie overseas, the book sales went through the roof, and the drop for the film from week-to-week has been very small.

Friedman: Divergent is digging in as a franchise, and so we‘re very excited about it; not only its performance as the first film but from a real-life perspective and what we see as trajectory.