Acxiom, a data broker that collects 1,500 data points per person on over 700 million consumers total and sells analysis of such information, is trying to ward off federal privacy regulations by flaunting transparency—a diluted term, in this case—around user data. The company just launched AboutTheData.com, a site that will let users see and edit some information that Acxiom has about them—only „some,“ since Acxiom‘s analytics reveal far more information about you (living habits and personal preferences) that isn‘t readily available to you, but is sold to partner companies.