Activision Blizzard says the way it makes and sells games is rapidly changing, and it‘s all about the Internet.

In its fiscal first-quarter earnings report Wednesday, the company behind popular military shooter franchise Call of Duty and the fantasy game World of Warcraft said that, despite drops in both sales and profits, it‘s following a plan to shift sales to the Internet, which now account for a record $3 out every $4 the company rings up.