11.04.2016 - 13:43 [ Roland Berger Holding GmbH ]

A CEO agenda for the (r)evolution of the automotive ecosystem

(2.März) In a milestone decision that paves the way toward fully autonomous driving, the National Highway Traffic Safety Administration (NHTSA) recently recognized the computer as a new type of vehicle operator. After more than a century of people behind the wheel, machines could be about to replace them on U.S. roads.
Industry players all agree they face a fundamental shift in consumer attitudes toward the automobile. At the moment, though, there are more questions than answers – who will earn money selling what exact products or services?
http://www.rolandberger.de/medien/publikationen/2016-04-04-rbsc-pub-Automotive_CEO_agenda.html