The shamelessness of the apocaholics is increasingly blatant. They know that even if a story of impending doom is thoroughly debunked, the correction comes too late. The gullible media will have relayed the headline without checking, so the activists have made their fake-news hit, perhaps even raised funds on the back of it, and won.

Take the story on February 10 that ‘insects could vanish within a century’, as the Guardian’s Damian Carrington put it, echoed by the BBC.