The project won the support of President Shimon Peres, received generous financial incentives from the Israeli government and an endorsement from former President Bill Clinton.

Agassi, a former top executive at software maker SAP, became a celebrity CEO. He was a central character in „Start-Up Nation,“ a best-selling book about Israel‘s high-tech industry, he was named to Time Magazine‘s list of the 100 most influential people in 2009 and became a fixture at international conferences such as the World Economic Forum in Davos, Switzerland.