02.05.2015 - 09:34 [ Center for Research on Environmental Decisions at Columbia University ]

The Psychology of Climate Communication: A Guide for Scientists, Journalists, Educators, Political Aides, and the Interested Public

(2009) 1: Know Your Audience
– What Is a Mental Model?
– Mental Models and the Confirmation Bias
Example: The Confirmation Bias and Climate Change
– How To Identify and Update Mental Models about Climate Change
Example: A Common Mental Model about the Ozone Layer and Greenhouse Gases