A few weeks ago, a friend sent over a link to a website called CreativeFutures — a Hollywood-created organization to (of course) push for anti-piracy efforts. What was really weird about it was that it seemed almost identical to a different such organization, called Creative America, which the same studios had used as a center piece in pushing SOPA, but which had gone quiet. The NY Times, however, has cleared up the mystery. Apparently, CreativeFutures is Creative America, with a new name and a new leader… who seems to be pulling out the same bad playbook on how to deal with innovative technologies that have changed the market for video.