23.06.2017 - 18:53 [ Techdirt ]

Facial Recognition Software Brings Personalized Ads To The Supermarket

Facial recognition software is getting to the point where there are some very interesting things that can be done with it in everyday life. That includes really bad ideas like enabling the police to run record checks on everyone who passes in front of their body-worn cameras. But it also means that businesses can start applying the technology in novel ways. Here‘s what is happening on a trial basis in some German supermarkets and post offices, as reported by Deutsche Welle: