The survey itself may not exist, though. The website iMediaEthics reported Tuesday night that the LAT, which hadn’t linked to the survey, also hadn’t seen the survey—just a press release “reporting” the survey that was disseminated by a publicity firm that represents a British coupon company, Vouchercloud. iMediaEthics then learned that the P.R. firm, 10 Yetis, lists viral marketing and stunts as among the things it does. As of Wednesday around noon, neither iMediaEthics nor any of the people who reported on the survey had actually seen the survey itself.