AT&T poured napalm on the network neutrality debate here in the States back in 2005, when then CEO Ed Whitacre proudly proclaimed in an interview he „wasn‘t going to let Google ride his pipes for free.“ Ed and most telco executives quite honestly believe that historically-pampered phone companies are entitled to an additional „troll toll“ by content companies simply for the honor of touching the ISP network. Never mind that consumers and content companies already pay for bandwidth and (like Google) invest in infrastructure of their own, telco logic dictates that content companies get a „free ride“ and must pay more. You know, because.