04.11.2014 - 08:26 [ Techdirt ]

A Dystopian Future Of Ads That Won’t Stop Until You Say ‚McDonald’s‘ Could Be Avoided With More Transparency

I’ve discussed in the past how many people mistake privacy as some sort of absolute „thing“ rather than a spectrum of trade-offs. Leaving your home to go to the store involves giving up a small amount of privacy, but it’s a trade-off most people feel is worth it (not so much for some uber-celebrities, and then they choose other options). Sharing information with a website is often seen as a reasonable trade-off for the services/information that website provides. The real problem is often just that the true trade-offs aren’t clear. What you’re giving up and what you’re getting back aren’t always done transparently, and that’s where people feel their privacy is being violated.