As numerous Techdirt stories make clear, the particular words used to describe something can make a big difference in how it is perceived. For example, intelligence agencies like to avoid the use of the bad-sounding „mass surveillance,“ with its Orwellian overtones, and prefer to talk about „bulk collection,“ which can be presented as some kind of cool big data project. No one is more vociferous in insisting that they are not engaged in mass surveillance, but merely bulk collection, than the UK‘s Home Secretary, Theresa May. She was pushing that line again last week, during a grilling by a UK Parliamentary committee about her proposed Snooper‘s Charter.