Twitter lit up as people blasted the company for its insensitivity for selling an item citing a university nationally known as the site of the May 4, 1970 deaths of four students by the Ohio National Guard during Vietnam War protests.

„We take great offense to a company using our pain for their publicity and profit“ the university said in a statement Monday. „This item is beyond poor taste and trivializes a loss of life that still hurts the Kent State community today.“