It’s not the first time the election gives rise to exasperation among grassroots and it’s not the first time the pre-election campaign is accompanied by outlandish events unthinkable in normal society. Nothing comparable has ever happened in Ukraine. Is there another state in the world holding snap election while being plunged in civil war and entangled in the quagmire of political marketing, propaganda technologies and pre-election advertisements? From outside it looks like cynicism, from inside – like evil grotesque and tragic phantasmagoria.