(5. Januar) The startup uses inaudible sound waves to transmit actionable messages to smartphones, which it bills as a new way for businesses to engage consumers. The sound waves travel through audio-visual content coming from any form of media, including TV, radio, websites, Facebook, and YouTube.
For example, a broadcasting company can embed VAV’s audio signal into their program to send a notification to viewers’ smartphones about a promotion or contest during airtime. The phones have to be installed with the broadcasting company’s VAV-enabled app or any enabled third-party app.