(7.11.2014) One of Surkov’s many nicknames is the “political technologist of all of Rus.” Political technologists are the new Russian name for a very old profession: viziers, gray cardinals, wizards of Oz. They first emerged in the mid-1990s, knocking on the gates of power like pied pipers, bowing low and offering their services to explain the world and whispering that they could reinvent it. They inherited a very Soviet tradition of top-down governance and tsarist practices of co-opting anti-state actors (anarchists in the 19th century, neo-Nazis and religious fanatics now), all fused with the latest thinking in television, advertising, and black PR. Their first clients were actually Russian modernizers: In 1996 the political technologists, coordinated by Boris Berezovsky, the oligarch nicknamed the “Godfather of the Kremlin” and the man who first understood the power of television in Russia, managed to win then-President Boris Yeltsin a seemingly lost election by persuading the nation that he was the only man who could save it from a return to revanchist Communism and new fascism. They produced TV scare-stories of looming pogroms and conjured fake Far Right parties, insinuating that the other candidate was a Stalinist (he was actually more a socialist democrat), to help create the mirage of a looming “red-brown” menace.