The social unrest roiling Quebec is colour-coded red. One cannot miss the hundreds of thousands of people with cloth of the colour pinned to their coats and satchels; the stickers pasted on street poles and storefront mannequins; and the sheets fluttering from balconies and windows. The red squares – punning visually on a French expression to be squarely in the red, or in debt – are a gesture of solidarity with university and college students on a massive general strike against government tuition fee hikes.

They have also become a symbol of the most powerful challenge to neoliberalism on the continent.