Nusra does not ask for parental approval. “Defending religion and family are a duty, but those who want to join should leave matters of atonement to the scholars, and consider the blood of Muslims; those who do so consider it both a matter of Sharia and a military need,” the Nusra statement said. In order to achieve the widest distribution possible, millions of leaflets were printed and several social media accounts were created to promote the campaign.