By taking an extreme example, this short film also sheds light on the more subtle but continual and cumulative brainwashing we have all been subjected to since childhood. The corporate media’s goal is to persuade us that the current western model – of rampant consumption at home and resource wars abroad, a model that has proved so profitable for big business – is inevitable and just.

It isn’t, of course. But we will each need to work hard on deprogramming ourselves if there is to be any hope of breaking out of the cycle of self, communal and global harm we in the west have been persuaded is normal.