Like many other Israeli startups in the security field, NSO was founded in 2010 by three veterans of the army’s premier signals intelligence unit, 8200: Niv Carmi, Omri Lavie and Shalev Hulio. They started work on Pegasus, which remains NSO‘s only product, immediately after founding the company.

What happened next is nothing less than astounding. Pegasus was a hit and NSO was able to charge exorbitant prices for it.