This initiative has been gaining momentum. Today, we are pleased to announce a first online advertising company, Adzerk, is joining. Adzerk provides ad serving infrastructure to Reddit, BitTorrent, and a number of other high profile sites. They will be offering the ability for any publisher using their platform to serve ads that respect Do Not Track requests. If publishers choose to deploy such ads, they will not be blocked by default by Adblock, Disconnect, Privacy Badger or other coalition members.