Every one of the 112 pages in the booklet is marked „not for distribution or publication“ and it is easy to see why. The Luntz report, officially entitled „The Israel project‘s 2009 Global Language Dictionary, was leaked almost immediately to Newsweek Online, but its true importance has seldom been appreciated. It should be required reading for everybody, especially journalists, interested in any aspect of Israeli policy because of its „dos and don‘ts“ for Israeli spokesmen.