If Not Now quickly became more than just another organization. Much like Occupy Wall Street, If Not Now’s grassroots, social media-savvy messaging has led others around the nation to take up its banner.

“This was a moment, a breaking point where we realized if we don’t do it, nobody’s going to do it,” Yonah Lieberman, a 22-year-old former board member of J Street U, told me while sitting in a Brooklyn coffee shop.