The more moderate approach has won the group praise from some former critics, while threatening to alienate core activists. It has left American Zionists critical of the war without any established Jewish organizations on their side, as both Americans for Peace Now and Ameinu have also chosen not to criticize the invasion.

Former high-ranking J Street staff members were among the organizers of a July 28 protest in New York City against Israel’s invasion of Gaza. They acted under the name #ifnotnow and made no mention of their former J Street affiliations.