“For years we had viewed ourselves as a company that helps farmers increase their productivity, and food companies were the ones that took the product to the consumer.”

“We have nothing to hide, we just weren’t talking about it.”

If you don’t have anything to hide, then why do you oppose GMO labels? If you don’t have anything to hide, then why do you need to employ a propaganda persona to repurpose your message? What company doesn’t need to talk about their product? The public wants GMO labels. They have a right to know and to choose what kinds of food they put into their bodies. It doesn’t matter if their choices are based in fact or opinion, they still have the right to know.