What people communicate is a matter of choice. But what can be more revealing are the issues they choose to avoid. There are certain prominent pro-GMO activists who describe themselves as ‘science communicators’. They hit out at those who question their views or who have valid criticisms of GM technology and then play the role of persecuted victim, believing that, as the self-appointed arbiters of righteousness, they are beyond reproach, although given their duplicity nothing could be further from the truth.