Charts aren’t the only things that lure people into embracing ideas. Just being given a hint that science is involved in something can make it more palatable, researchers found. When they included the drug Florinef’s chemical formula—C21H29FO5—in a description of it, people thought its effects would last two hours longer than when the formula was omitted. (“It’s carbon-oxygen-Helium and-fluorine based,” read the formula-free description of the seemingly less-effective drug.)