24.09.2013 - 08:13 [ techdirt ]

Surprise: Paywalls Cause Massive Falls In Number Of Visitors – And Boost Competitors

As Techdirt has been pointing out for years, newspaper paywalls make no sense. By stopping people from reading your stories unless they have a subscription, you diminish your influence in the media world, drastically reduce the number of readers and thus make it much harder to generate revenue from them. Paywalls are also a gift to your competitors, as this story in the Guardian indicates: